Lesson learnt from Xerox Alto
In 1970s, Xerox was the leader and monopoly in the copier business. They realised the need for a personal computer as managing official work on paper did not seem feasible in the long run. Hence, Xerox started a research team in Palo Alto; 3000 miles away from the head office in New York. The research team was kept completely isolated from all market pressures. The research team developed a personal computer called Xerox Alto with innovative features like GUI, Mouse, and Ethernet(these features are the base for today’s personal computers). »